In IP practice, expertise is necessary—but not sufficient. Clients, founders, investors, and institutions increasingly assess advisors long before the first call by scanning their digital footprint for authority, clarity, and practical insight. This p ...

Task 23 of the CEIPI-EPO MIPLM’25 exam challenges candidates to explain the role of IP in digital business transformation. The exam question DigiMach GmbH, a traditional mechanical engineering company, is undergoing a digital transformation. The compa ...

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management cont ...

In column #8, we talked about thought leadership through publications and placements. Today, we move to the platform where most of these conversations begin and continue: LinkedIn. For many IP experts, LinkedIn is still seen as a digital CV or a place ...

Law-firm events work best when they’re treated as a campaign, not a calendar entry. Below is a practical, field-tested playbook for turning a one-day expert event into sustained visibility, qualified conversations, and measurable pipeline — using the ...

App icons may be tiny, but they carry enormous brand significance. As the digital storefront of any application, they’re often the first and most frequent point of contact between users and brands. In this episode, Zeeger Vink and Maria Boicova-Wynant ...

This White Paper LinkedIn for IP Experts explores why LinkedIn is no longer optional for intellectual property professionals. It provides a detailed roadmap for building visibility, authority, and client relationships in today’s digital-first world. H ...

If you can show what you know, you make it easier for clients to choose what you can do. Few experts embody this better than Sebastian Goebel, European & German patent attorney and co-founder of Bösherz Goebel, whose specialty sits at the intersec ...

How often do you bump into a 179 year old company that still behaves like a start‑up when it comes to its IP? ZEISS does just that. Quietly shielded by the Carl‑Zeiss‑Stiftung, the optics legend has turned its ownership model into a licence to think l ...

Task 22 of the CEIPI-EPO MIPLM’25 exam challenges candidates to explain how leadership works in IP management. InnovaIP GmbH, a fast-growing European IP consultancy, is expanding its services across various sectors and countries. As their client base ...