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International brand protection 🎯 IP Management Pulse #41

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content? ...

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Image of a Laptop depicting content about the video course for IP Experts: From IP Awareness Building to Business Development.
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Winning with Foresight: Why Business Development Starts with Market Intelligence

In the fast-evolving world of IP, staying relevant means going beyond technical excellence. The training video “From IP Awareness Building to Business Development”, part of the Growth Suite for IP experts, is a comprehensive guide designed ...

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Who Needs to Hear You? – How to map and understand the audience your expertise is truly for?

When building a personal brand as an IP expert, the natural starting point is your own expertise — the technical fields you know, the cases you’ve won, the patents you’ve filed, or the strategies you’ve designed. But the real shift happens when ...

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Smart Parking Reinvented with AI-based White Spot Analyses, IP Design, and Synthetic Inventing

Parking may seem mundane — but in the modern city, it’s at the very heart of real estate value, urban flow, and the digital transformation of mobility. The I3PM Case Study Smart Parking 2025 demonstrates how innovative companies and IP strategists are ...

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Lean IP: How Siemens Uses Strategic and Value-Oriented IP Management to Drive Growth

In today’s rapidly changing technological landscape, few companies illustrate the strategic power of IP better than Siemens. As a diversified global technology conglomerate with business units spanning digital industries, smart infrastructure, mobilit ...

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Navigating the Green IP Landscape: A Strategic Imperative for Growth-Oriented Companies Entering the European Market

In an increasingly environmentally conscious world, the convergence of green technologies, sustainable practices, and intellectual property (IP) is creating new frontiers for innovation and market expansion. For growth-oriented companies, understandin ...

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MIPLM 2025 Task 18
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Could You Have Answered That? — CEIPI-EPO MIPLM 2025

Task 18: Ingredient Branding and Monopoly-in-a-Box In the final oral exam of the CEIPI-EPO Master Program in Intellectual Property Law and Management (MIPLM) 2025, students are once again tested on their ability to connect IP law with practical busine ...

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LinkedIn and the Patent Profession: epi Editorial Committee Meeting

On July 2nd, 2025, the epi Editorial Committee met to discuss how European patent attorneys and IP professionals can strategically use LinkedIn as a catalyst for systematic business development. In this meeting, Prof. Dr. Alexander J. Wurzer and Dr. T ...

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IP in collaborations 🎯 IP Management Pulse #40

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content? ...

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Beyond Expertise – what Thought Leadership really means

How to move from respected technician to recognized authority. Many IP professionals are highly respected inside their firms or niches, but rarely beyond. You’re the go‑to when something breaks, not the one invited to decide what comes next. That’s th ...

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