Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

For a long time, authority in expert fields was defined almost exclusively by knowledge. What you knew. How deep your expertise was. How precisely you could argue a case. In IP, this focus is deeply ingrained. And rightly so. Technical excellence and ...

Digital business development has become unavoidable for IP professionals. Yet many patent attorneys, trademark experts, and IP strategists still feel that “digital” equals marketing pressure, self-promotion, or content that looks polished but feels de ...

In many organisations, “IP strategy” still gets treated as a specialist topic: something that happens late in the process, sits inside the legal function, and mainly exists to defend inventions after the fact. But in today’s high-growth technology lan ...

The highly succesful Call for IP Subject Matter Experts in Europe got extended throughout 2026 and the IP Business Academy continues to look for IP experts who are supporting the users of the IP system in Europe. The IP Business Academy emerges as a p ...

Intellectual property has become one of the main engines of enterprise value. Global rankings of the “Best Global Brands” show that for companies like Apple, Microsoft or Coca-Cola, branded intangible assets account for a substantial share of market c ...

the film Apollo 13, there is a famous scene with Lead Flight Director Gene Kranz in Mission Control. The spacecraft is in trouble, the CO₂ levels are rising, and the engineers are given a brutal brief: “We’ve got to find a way to make this fit into th ...

In the middle of most complex development projects sits a simple commercial truth: teams need options. When a competitor’s patent blocks a promising concept, progress stalls, budgets bleed, and a launch window narrows. Nicos Raftis has built his pract ...

In 2025, we published eight case-study style white-paper posts that collectively map a full digital-marketing and business-development system for IP experts: from how you define what you stand for, to how you become visible, to how visibility turns in ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...