Design-driven innovation represents a powerful yet often overlooked strategy for creating breakthrough products and services. This approach, as outlined in Roberto Verganti’s work, focuses on radically innovating the meanings that people give to ...

The concepts of patent value and patent quality are critical to understanding intellectual property management, especially in the context of innovation and commercialization. While these terms are often used interchangeably, they represent distinct as ...

In today’s connected world, the normal standard commercial practices of obtaining warranties and indemnities may not apply. Robert Pocknell highlights some of the complexities of SEP licensing and the commercial risks faced by many SMEs. Standards are ...

Are you a business decision-maker in a high-growth technology company? Do you want to learn how to leverage IP to drive business success in today’s dynamic digital world? Then join us on 11.11.2024 5pm CET for the upcoming HTB Forum: IP Strategy ...

In the late 19th century, the German chemical industry revolutionized not just the world of color, but also the landscape of intellectual property protection. As synthetic dyes emerged as a lucrative and transformative technology, German companies dev ...

Patents have become increasingly important assets for companies in our knowledge-based economy. But how exactly do you determine the value of a patent? The Handbook of Patent Valuation provides a comprehensive overview of patent valuation concepts, me ...

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “Where can you be sure not to miss any important IP management co ...

As we approach the end of 2024, it’s an opportune moment to reflect on the remarkable journey of the IP Business Academy team in supporting intellectual property experts throughout their business development endeavours. Over the past year, the a ...

Imagine a world where companies can create highly realistic data, entirely from scratch, to solve real-world problems without ever exposing personal details. That’s where synthetic data comes into play. At its core, synthetic data is artificiall ...

The journey of Aspirin from a patented innovation to a global brand is a fascinating case study in intellectual property (IP) strategy. It offers valuable lessons for companies navigating the transition from technology-based exclusivity to brand-based ...