Brand equity is the additional benefit a consumer associates with a brand, which makes it unique compared to all the other brands available in the market. In other words, brand equity means the customer’s perception and loyalty to a brand and brand aw ...

In today’s knowledge-based economy, intellectual property (IP) has become one of the most valuable assets for companies across industries. However, many organizations still struggle to fully leverage their IP portfolios and integrate IP strategy ...

In today’s rapidly evolving digital landscape, companies face unprecedented challenges in protecting their intellectual property (IP) and maintaining a competitive edge. A groundbreaking paper by Beat Weibel and Rudolf Freytag introduces a parad ...

In an era dominated by digital technology and information, our traditional ways of categorizing economic output are becoming increasingly outdated. Peter Hill’s seminal paper, “Tangibles, intangibles and services: a new taxonomy for the cl ...

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “Where can you be sure not to miss any important IP manage ...

The management practices within organizations play a crucial role in determining their productivity and overall performance. The paper “Management Practices and Productivity in Germany” by Broszeit et al. (2016) provides insights into how ...

In today’s rapidly evolving business landscape, companies must constantly adapt to stay competitive. David Teece’s concept of “Dynamic Capabilities” provides a powerful framework for understanding how firms can create and susta ...

Intellectual property (IP) experts face a unique challenge: transforming their specialized knowledge into thriving businesses. The need for a comprehensive platform to support IP professionals in their entrepreneurial journey has never been more appar ...

Strategy in business is about aligning corporate policies with strategic priorities to achieve objectives. It’s a broad formula that encompasses goals and the means to achieve them, and requires a deep understanding of the competitive environmen ...

Patents are often seen as indicators of innovation, and to foster sustainable innovation, it is essential to gain deeper insights into patents’ environmental impact. They can be modelled to estimate their carbon footprint when implemented, but t ...