In the ever-evolving landscape of luxury branding, a new challenge has emerged: capturing the hearts and wallets of Generation Z. As these digital natives come of age, luxury brands find themselves at a crossroads, struggling to maintain their allure ...

The manufacturing industry is in the midst of a profound transformation driven by rapid advancements in automation. This shift, often referred to as Industry 4.0, is characterized by the integration of smart technologies and robotics into production p ...

Innovation is the backbone of modern business and societal development. It involves introducing new ideas, methods, products, or services that create significant improvements or advancements within an organization or industry. This process not only dr ...

The steel industry is one of the most dynamic and competitive sectors globally, facing challenges such as fluctuating raw material prices, high energy costs, and intense global competition. To remain competitive, steelmakers must embrace innovation, p ...

As the world continues to urbanize, the concept of Smart Cities has emerged as a transformative force, leveraging cutting-edge technologies like the Internet of Things (IoT), artificial intelligence (AI), and big data analytics to enhance urban living ...

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management content? ...

In the ever-evolving landscape of intellectual property (IP) management, small and medium-sized enterprises (SMEs) often find themselves navigating treacherous waters. With limited resources and a multitude of competing priorities, these companies str ...

In a recent episode of the CEIPI IP Business Talks, host Prof. Dr. Alexander Wurzer welcomed patent attorneys Robert Plotkin and Bastian Best for an insightful discussion on patenting AI innovations. This live interview, spanning three time zones, del ...

Introducing a new product is an exciting process, involving customer engagement, trade shows, advertising, and feedback analysis. However, it also carries the responsibility of avoiding infringement of third-party intellectual property (IP), including ...

In the sparkling world of luxury brands, IP is undoubtedly the crown jewel that makes luxury, well, luxurious. But how do the big players, like LVMH Moët Hennessy Louis Vuitton, commonly known as LVMH, protect these prized assets, especially when the ...