Task 24 of the CEIPI MIPLM’25 exam challenges candidates to explain the management of trade secrets in innovation-driven companies. The exam question The oral exam question presented to the MIPLM candidates is based on a realistic and increasingly rel ...

The Nordic IP Day at Maersk Headquarters in Copenhagen brought together practitioners who shape how innovation becomes value. More than 130 participants representing over 90 companies from the Nordics and beyond joined the event, underlining the impor ...

The 2025 CTO Forum at MHP Porsche gathered more than fifty chief technology leaders for a frank conversation about innovation under pressure: geopolitics reshaping supply chains, regulation pacing ahead of rollout, quantum and agentic AI maturing fast ...

As an IP expert, you possess a unique and indispensable skill set. You are at the forefront of innovation, with the technical and legal expertise to protect groundbreaking ideas, shape business strategy, and safeguard a company’s most valuable a ...

In IP practice, expertise is necessary—but not sufficient. Clients, founders, investors, and institutions increasingly assess advisors long before the first call by scanning their digital footprint for authority, clarity, and practical insight. This p ...

Task 23 of the CEIPI MIPLM’25 exam challenges candidates to explain the role of IP in digital business transformation. The exam question DigiMach GmbH, a traditional mechanical engineering company, is undergoing a digital transformation. The company i ...

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and IP offices and institutions in national and regional innovation systems have asked Prof. Dr. Alexander Wurzer: “Where can you be sure not to miss any important IP management cont ...

In column #8, we talked about thought leadership through publications and placements. Today, we move to the platform where most of these conversations begin and continue: LinkedIn. For many IP experts, LinkedIn is still seen as a digital CV or a place ...

Law-firm events work best when they’re treated as a campaign, not a calendar entry. Below is a practical, field-tested playbook for turning a one-day expert event into sustained visibility, qualified conversations, and measurable pipeline — using the ...

App icons may be tiny, but they carry enormous brand significance. As the digital storefront of any application, they’re often the first and most frequent point of contact between users and brands. In this episode, Zeeger Vink and Maria Boicova-Wynant ...