GreenTech is changing the logic of IP strategy. In many sustainable innovation systems, the decisive value is no longer located in one isolated invention. It emerges across several layers: hardware, process know-how, software, field data, consumables, ...

Green Tech is no longer only a field of “green inventions.” It is becoming one of the most important industrial transformation environments in Europe — and intellectual property is moving into the centre of that transformation. Batteries, recycling, h ...

GreenTech is no longer a narrow category of environmental technology. It has become a broader field in which sustainable innovation, digital systems, industrial transformation, regulation, finance, collaboration and intellectual property increasingly ...

The original 360° IP Strategy introduced the target matrix as the bridge between strategic IP thinking and the concrete logic of the business model. The 360° perspective structured what IP should achieve: control risks, suppress imitation, shape the m ...

The demand for IP services, IP competence, and strategic support in the field of MedTech and digital health systems is steadily increasing. Connected healthcare companies are no longer developing isolated medical devices. They are building integrated ...

A growing number of signals from the IoT market point to a structural mismatch. Companies are no longer developing isolated connected devices. They are building connected systems: machines linked to sensors, software and cloud platforms; products link ...

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There is a question I hear regularly from managing partners of mid-sized IP firms, usually somewhere between a strategy conversation and a frank admission: “We know what we stand for. We just don’t know how to show up that way in the market and ...

Industrial IoT and Smart Manufacturing are no longer only about connecting machines, sensors and production systems. They are changing how industrial value is created, monitored, optimized and protected. The IP question is therefore no longer limited ...

The original 360° IP Strategy made a crucial distinction between identifying the need for IP and satisfying that need through concrete rights and measures. That distinction becomes even more important in digital business models. When value is created ...