Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: โ€œWhere can you be sure not to miss any important IP management content?โ€. In fact, you have to follow a number of interesting feeds to really keep up with the global developments around IP management. To make this easier he decided to offer his own personal newsletter for IP management. Here you can find the last issues in the archive and also subscribe. A fresh read with all the important IP Management content will be sent to the subscribers every second Thursday at 7.00 (CET), so you can start your day informed.

The next Newsletter will cover the following topics:

Creativity and IP in times of AI

Creativity? ๐–๐ก๐š๐ญ ๐œ๐ซ๐ž๐š๐ญ๐ข๐ฏ๐ข๐ญ๐ฒ ๐Ÿค”? Well, what the CTO of OpenAI is saying here is ๐ซ๐ž๐š๐ฅ๐ฅ๐ฒ ๐ ๐ซ๐จ๐ฎ๐ง๐๐›๐ซ๐ž๐š๐ค๐ข๐ง๐  ๐Ÿง! ๐๐ฎ๐ญ ๐ง๐จ๐ญ ๐ข๐ง ๐š ๐ฉ๐จ๐ฌ๐ข๐ญ๐ข๐ฏ๐ž ๐ฌ๐ž๐ง๐ฌ๐ž ๐Ÿ˜ฎ.

What exactly should the AI โ€‹โ€‹have been trained with ๐ข๐Ÿ ๐ง๐จ๐ญ ๐ฐ๐ข๐ญ๐ก ๐œ๐ซ๐ž๐š๐ญ๐ข๐ฏ๐ž ๐ก๐ฎ๐ฆ๐š๐ง ๐š๐œ๐ก๐ข๐ž๐ฏ๐ž๐ฆ๐ž๐ง๐ญ๐ฌ ๐Ÿ˜จ? And to now stand up and say “๐ฐ๐ž ๐๐จ๐ง’๐ญ ๐š๐œ๐ญ๐ฎ๐š๐ฅ๐ฅ๐ฒ ๐ง๐ž๐ž๐ ๐š๐ฅ๐ฅ ๐ญ๐ก๐š๐ญ” ๐ข๐ฌ ๐œ๐ฒ๐ง๐ข๐œ๐š๐ฅ.

๐Ÿ“ฃ ๐–๐ก๐š๐ญ ๐๐จ ๐ฒ๐จ๐ฎ ๐ญ๐ก๐ข๐ง๐ค? ๐‡๐จ๐ฐ ๐ฌ๐ก๐จ๐ฎ๐ฅ๐ ๐ฐ๐ž ๐๐ž๐š๐ฅ ๐ฐ๐ข๐ญ๐ก ๐š ๐ฉ๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง ๐ฅ๐ข๐ค๐ž ๐ญ๐ก๐š๐ญ?

IP in fashion

Spanish fashion giant Mango has just unveiled its ๐Ÿ๐ข๐ซ๐ฌ๐ญ-๐ž๐ฏ๐ž๐ซ ๐œ๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง ๐ ๐ž๐ง๐ž๐ซ๐š๐ญ๐ž๐ ๐ž๐ง๐ญ๐ข๐ซ๐ž๐ฅ๐ฒ ๐›๐ฒ ๐š๐ซ๐ญ๐ข๐Ÿ๐ข๐œ๐ข๐š๐ฅ ๐ข๐ง๐ญ๐ž๐ฅ๐ฅ๐ข๐ ๐ž๐ง๐œ๐ž ๐Ÿ๐จ๐ซ ๐ข๐ญ๐ฌ ๐Œ๐š๐ง๐ ๐จ ๐“๐ž๐ž๐ง ๐ฅ๐ข๐ง๐ž. This groundbreaking initiative, part of the company’s 2024-2026 strategic plan, showcases Mango’s commitment to innovation and technological advancement in the fashion industry.

๐Ÿ“ฃ ๐€๐ฌ ๐€๐ˆ ๐œ๐จ๐ง๐ญ๐ข๐ง๐ฎ๐ž๐ฌ ๐ญ๐จ ๐ซ๐ž๐ฌ๐ก๐š๐ฉ๐ž ๐ญ๐ก๐ž ๐Ÿ๐š๐ฌ๐ก๐ข๐จ๐ง ๐ฅ๐š๐ง๐๐ฌ๐œ๐š๐ฉ๐ž, ๐ก๐จ๐ฐ ๐๐จ ๐ฒ๐จ๐ฎ ๐ญ๐ก๐ข๐ง๐ค ๐ญ๐ก๐ž ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐š๐ง๐ ๐ฅ๐ž๐ ๐š๐ฅ ๐Ÿ๐ซ๐š๐ฆ๐ž๐ฐ๐จ๐ซ๐ค๐ฌ ๐ฌ๐ก๐จ๐ฎ๐ฅ๐ ๐š๐๐š๐ฉ๐ญ ๐ญ๐จ ๐ฉ๐ซ๐จ๐ญ๐ž๐œ๐ญ ๐ข๐ง๐ญ๐ž๐ฅ๐ฅ๐ž๐œ๐ญ๐ฎ๐š๐ฅ ๐ฉ๐ซ๐จ๐ฉ๐ž๐ซ๐ญ๐ฒ ๐ฐ๐ก๐ข๐ฅ๐ž ๐Ÿ๐จ๐ฌ๐ญ๐ž๐ซ๐ข๐ง๐  ๐ข๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง?

IP challenges of rebranding

๐–๐ก๐š๐ญ ๐๐จ๐ž๐ฌ “๐—” ๐ญ๐ž๐ฅ๐ฅ ๐ฎ๐ฌ ๐Ÿค”? Can anyone get a trademark just because they set their mind to it? ๐๐จ ๐Ÿ˜ฎ! Says the EUIPO – European Union Intellectual Property Office!

๐Ÿ“ฃ ๐–๐ก๐š๐ญ ๐๐จ ๐ฒ๐จ๐ฎ ๐ญ๐ก๐ข๐ง๐ค? ๐‡๐จ๐ฐ ๐ฆ๐ฎ๐œ๐ก ๐ˆ๐ ๐ค๐ง๐จ๐ฐ๐ฅ๐ž๐๐ ๐ž/๐š๐ฐ๐š๐ซ๐ž๐ง๐ž๐ฌ๐ฌ/๐ข๐ง๐Ÿ๐จ๐ซ๐ฆ๐š๐ญ๐ข๐จ๐ง ๐ฌ๐ก๐จ๐ฎ๐ฅ๐ ๐ญ๐จ๐ฉ ๐ฆ๐š๐ง๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ ๐ค๐ง๐จ๐ฐ ๐๐„๐…๐Ž๐‘๐„ ๐ฆ๐š๐ค๐ข๐ง๐  ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐œ ๐๐ž๐œ๐ข๐ฌ๐ข๐จ๐ง๐ฌ?

The role of IP for sustainability

What is the role of ๐ˆ๐ ๐Ÿ๐จ๐ซ ๐ฌ๐ฎ๐ฌ๐ญ๐š๐ข๐ง๐š๐›๐ข๐ฅ๐ข๐ญ๐ฒ ๐š๐ง๐ ๐œ๐ข๐ซ๐œ๐ฎ๐ฅ๐š๐ซ๐ข๐ญ๐ฒ ๐Ÿค”? Discussion at the ๐‚๐“๐Ž ๐’๐ฎ๐ฌ๐ญ๐š๐ข๐ง๐š๐›๐ข๐ฅ๐ข๐ญ๐ฒ ๐ƒ๐š๐ฒ ๐Ÿค—!

๐Ÿ“ฃ ๐–๐ก๐š๐ญ ๐ข๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐ž๐ฑ๐ฉ๐ž๐ซ๐ข๐ž๐ง๐œ๐ž – ๐ก๐š๐ฏ๐ž ๐‚-๐ฅ๐ž๐ฏ๐ž๐ฅ ๐ž๐ฑ๐ž๐œ๐ฎ๐ญ๐ข๐ฏ๐ž๐ฌ ๐š๐ฅ๐ซ๐ž๐š๐๐ฒ ๐ฎ๐ฌ๐ž๐ ๐ˆ๐ ๐š๐ฉ๐ฉ๐ซ๐จ๐ฉ๐ซ๐ข๐š๐ญ๐ž๐ฅ๐ฒ ๐š๐ฌ ๐š ๐ญ๐จ๐จ๐ฅ ๐Ÿ๐จ๐ซ ๐œ๐ก๐š๐ง๐ ๐ž ๐ญ๐จ๐ฐ๐š๐ซ๐๐ฌ ๐ ๐ซ๐ž๐š๐ญ๐ž๐ซ ๐ฌ๐ฎ๐ฌ๐ญ๐š๐ข๐ง๐š๐›๐ข๐ฅ๐ข๐ญ๐ฒ?

WIPO report on GenAI

๐–๐ข๐ฅ๐ฅ ๐€๐ˆ ๐œ๐ก๐š๐ง๐ ๐ž ๐จ๐ฎ๐ซ ๐ฅ๐ข๐ฏ๐ž๐ฌ just as the Internet, mobile communications, ecommerce and social media did ๐Ÿค”? Yes – and that is the opinion of World Intellectual Property Organization โ€“ WIPO ๐Ÿง!

๐Ÿ“ฃ Honestly, it’s not a good idea as IP experts to ignore this for too long. In my world, this still happens far too often. AI is really powerful now and is getting exponentially better – ignoring it would be a mistake. ๐–๐ก๐š๐ญ ๐๐จ ๐ฒ๐จ๐ฎ ๐ญ๐ก๐ข๐ง๐ค? ๐‡๐จ๐ฐ ๐ฅ๐จ๐ง๐  ๐ฐ๐ข๐ฅ๐ฅ ๐ข๐ญ ๐ญ๐š๐ค๐ž ๐ฎ๐ง๐ญ๐ข๐ฅ ๐€๐ˆ ๐ข๐ฌ ๐ญ๐ก๐ž ๐›๐ข๐ ๐ ๐ž๐ฌ๐ญ ๐ˆ๐ ๐ข๐ฌ๐ฌ๐ฎ๐ž?

Whom to follow

In his LinkedIn feed, Lennart WeiรŸ provides an up-to-date overview of the use of AI to support inventors and entrepreneurs. He shows you how data and patent information can be used as a tool for innovators and what obstacles still have to be overcome when using AI in this area. He also supports the IP Business Academy as an ambassador in awareness-raising activities.

In his LinkedIn feed, Freddy Guemeni informs start-ups, entrepreneurs and academics about the latest IP support programmes, e.g. on IP audits and funding. He also provides an overview of the most important developments in IP regarding software and AI. In addition, he supports the IP Business Academy as an ambassador to create more awareness for these topics.

Competitor Teardownsโ€”using Patents

Competitor teardowns are nothing newโ€”you get hands on your competitorโ€™s hot new product and strip it back to its components. You can work through compromises made, corners cut, opportunities missed. Component performance, suppliers, and costing can also be analysed. The value compounds when you track the same product line over successive release cycles, to the point you can plot your competitorโ€™s trajectory and anticipate next moves. All this valuable intel can inform your own product development and make for plans to re-capture the lead with your next product iteration.

A New Era of Interaction with Machines: The Impact of ChatGPT on Patent Attorneys

The release of ChatGPT to the general public in November 2022 marked the beginning of a new era in the way we interact with machines. Suddenly, it seems, computers are able to understand natural language. No longer mechanically and rule based as before, but intuitively, nuanced and eloquent like humans. Even better.

IP in the Gaming industry

The gaming industry is the single biggest entertainment industry of our time, even before the music and movie industries. The industry is split into computer, console and mobile gaming, which all have their peculiarities regarding player groups and revenue models. Currently console gaming has taken the lead worldwide.

IP plays a crucial role to protect one owns games and business in this highly competitive market. A company, which serves as a best practice example for protecting their valuable assets in the market, is Nintendo. Please read the article about the research project by Nina Kolar about “The IP and strategy of a gaming giant“.

Digital business models

The freemium business model pattern has its name from the two components โ€œfreeโ€ and โ€œpremiumโ€. This reflects the characteristic, that the company running such a business model offers a free and a premium service at the same time. The free service has only the basic functionality of the service and the premium version has additional functionality.