Author: Editorial staff

Content marketing is part of a communication strategy for IP professionals to position themselves as an expert to their target groups and colleagues. To achieve such expert positioning, the expert shares relevant and valuable content with the target g ...

A study on the “digitalization of client relationships, IP awareness building and business development via social media for IP experts” has been running at the CEIPI IP Business Academy since summer 2022. Currently, we see that the IP system is affect ...

With its leading solutions in the areas of Test & Measurement, Technology Systems and Networks & Cybersecurity, the Rohde & Schwarz technology group is one of the pioneers of a secure and connected world. Founded more than 85 years ago, th ...

Which topics are important to you? IPBA: In your article you talked about the different areas of biotechnology and the “colour code” that is typically associated with it. You studied engineering in molecular biotechnology – what does ...

Decision making is a big part of management. But are managers good in making decisions? Rational or sound decision making is taken as primary function of management. Every manager takes hundreds of decisions subconsciously or consciously making it the ...

Atos is a global leader in digital transformation with 111,000 employees and annual revenue of c. € 11 billion. European number one in cybersecurity, cloud and high-performance computing, the Group provides tailored end-to-end solutions for all indust ...

People are increasingly looking for foods which solve their health problems. In recent years, manufacturers have developed products with additives they claim to be beneficial for people’s health and wellbeing. This has resulted in a new category ...

On January 31, 2023, Kathrine Myhre, Director General of the Norwegian Industrial Property Office (NIPO), gave a dinner speech for the new class of the CEIPI master course in IP management. Participants from 15 nations were able to experience how impo ...

The following interview about awareness building under new work conditions was conducted with Bastian Best. Bastian Best started his career with a degree in computer science before he joined the German patent law firm Bardehle Pagenberg. In May 2021 h ...

The digital transformation changes every aspect of our lives, and this does not only have an impact on IP itself, but also the ways how companies and individuals using and filing IP behave and interact with each other. The impact can be categorized in ...