Author: Editorial staff

Which topics are important to you? IPBA: In your articles you talked about different technology areas from smartphones to skis – what technology areas are you interested in from an IP perspective? Andreas Sætre Hanssen: For me this is twofold. Firstly ...

Knowledge about IP management is becoming more and more important for the success of SMEs during the fourth industrial revolution, but many SMEs and startups still do not utilize it to its full extent. This is not only caused by a lack of resources, b ...

In a modern knowledge driven economy, it becomes more and more important not only to do high level research, but to further identify the most relevant ideas for innovation and technology transfer. With this also smaller economies can use the chances o ...

Content marketing is part of a communication strategy for IP professionals to position themselves as an expert to their target groups and colleagues. To achieve such expert positioning, the expert shares relevant and valuable content with the target g ...

A study on the “digitalization of client relationships, IP awareness building and business development via social media for IP experts” has been running at the CEIPI IP Business Academy since summer 2022. Currently, we see that the IP system is affect ...

With its leading solutions in the areas of Test & Measurement, Technology Systems and Networks & Cybersecurity, the Rohde & Schwarz technology group is one of the pioneers of a secure and connected world. Founded more than 85 years ago, th ...

Which topics are important to you? IPBA: In your article you talked about the different areas of biotechnology and the “colour code” that is typically associated with it. You studied engineering in molecular biotechnology – what does ...

Decision making is a big part of management. But are managers good in making decisions? Rational or sound decision making is taken as primary function of management. Every manager takes hundreds of decisions subconsciously or consciously making it the ...

Atos is a global leader in digital transformation with 111,000 employees and annual revenue of c. € 11 billion. European number one in cybersecurity, cloud and high-performance computing, the Group provides tailored end-to-end solutions for all indust ...

People are increasingly looking for foods which solve their health problems. In recent years, manufacturers have developed products with additives they claim to be beneficial for people’s health and wellbeing. This has resulted in a new category ...