Category: CEIPI / MIPLM

People are increasingly looking for foods which solve their health problems. In recent years, manufacturers have developed products with additives they claim to be beneficial for people’s health and wellbeing. This has resulted in a new category ...

On January 31, 2023, Kathrine Myhre, Director General of the Norwegian Industrial Property Office (NIPO), gave a dinner speech for the new class of the CEIPI master course in IP management. Participants from 15 nations were able to experience how impo ...

  The digital transformation changes every aspect of our lives and this also means, that the way IP is used and how IP work is organized constantly changes. The objects that are now protected by IP become increasingly digital and such digital IP ...

Intellectual Property (IP) management is fraught with risk. From routine legal and administrative risks to more unpredictable risks such as freedom-to- operate, cyber-risk and knowledge leaks. In addition, with increasing digitalization, growth of int ...

FinTech innovations lie at the interdisciplinarity area combining finance and technology. This research article covers two giants in this Fintech sector: Apple Pay and Alipay. The article begins with business analyzing approaches, wherein the Business ...

The video game market is a fast-growing and immensely profitable market with a global market value of over 183 billion USD in 2021, and expectations to grow over 70% up until 2025. One of the companies which has found its sweet spot in the video game ...

The metaverse is fast becoming a competitive playground for big brands, most notably, fashion brands. Digital goods such as digital clothing items intended to be worn in the metaverse are sold in the form of Non-Fungible Tokens (NFTs). The metaverse w ...

Due to the growing interest of video games and increasing popularity of its storyline and heroes, the publishers and right owners are seeking for new ways of commercializing such game elements through licensing. The purpose of this study was to identi ...

The extensive connectivity brought about by the 4th industrial revolution has increased the importance of personal data, for many reasons such as risk analysis, market requirement predictions and to determine the preferences and inclinations of the cu ...

Especially changes in the entrepreneurial sector, such as the further development or growth of the company, the environment or the economy, first require knowledge about the current state of affairs, in order to meet with acceptance and the willingnes ...