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Protecting digital customer journeys in the medical industry with IP-design: Case study Ping An

Background Ping An Ping An Healthcare’s “Good Doctor” now has over 225 million users and is the world’s leading online healthcare eco-system platform. The disruptive digital business model of Ping An Good Doctor (PAGD) is very interesting – it is the ...

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Development of digital business models to make them patentable: The 6th module of the MIPLM

Advances in digital technologies have led to the emergence of new business models that potentially challenge the status quo of many industries. The business models of ventures such as Netflix or Tencent have already created measurable changes for thei ...

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WIPO/CEIPI/INPI Advanced Training Course: IP, Technology Transfer and Licensing

Global technology transfer is still a major challenge in a wide range of technology areas. There are several challenges that arise when transferring technology especially from universities to industry. One challenge is that technology transfer between ...

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MIPLM 2023 – 5th Module: Design thinking and meaningful innovation

The 5th module of the MIPLM program deals with human resource management (HRM), leadership and management control systems. The digital transformation is the next evolution level of industry. Companies demand a digitally adapted new kind of leadership ...

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Case Study: IP design for medical technology

The medical technology industry is an eminent part of the healthcare sector. It includes most of all medical devices, which simplify the prevention, diagnosis and treatment of diseases and illnesses. The most well-known medical technology products are ...

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A Serious IP-Department Game: 5th module MIPLM

On Saturday, 27th of May, the first IP-department game in the world was deployed for the first time with the MIPLM (Master of Intellectual Property Law and Management) class of 2022/2023 at CEIPI. Playing the game results in a mapping of an IP departm ...

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Feel archives – a case study on IP strategy for a Singaporean fashion start-up

Feel Archives is a brand that was launched by Felicia Pang at the Singapore Stories 2022 contest, organized by the Singapore Fashion Council. The contest invited designers to create a 6-look capsule collection on the theme, “Fashion United”, aimed at ...

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Agile innovation and IP design for digital innovation: 4th module master class IP management

The 4th module of the MIPLM program is about organization. Structure is key to implement strategies. Companies look for the structure-strategy-fit, which means, that their organization fits with their respective strategic objectives. Within the digita ...

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15 years of MIPLM method to learn IP management a continuous success story

The planning and the concept The unique success of the Master’s program in IP Management at the Center for Intellectual Property Studies (CEIPI) of the University of Strasbourg is based on the MIPLM method. For 15 years, this method has combined ...

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Management of Technological Innovation: 3rd module of the MIPLM 2023

Digitalization causes a complete paradigm shift of production and innovation options. In a digital environment, innovation systems and management of technology face new challenges every year. Product development and engineering departments across the ...

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