Category: Companies

In the IP community, the 360 ° IP strategy with the case studies on the implementation of the IP design approach at the companies Vorwerk, Stöbich, Abus, Wilo, IFM, etc. was very well received. Some of the readers’ opinions are summarized here. ...

In a very entertaining and impressive way, the two speakers Kai Schäffner, President of Vorwerk USA and Prof. Dr. Alexander Wurzer, Managing Director Wurzer & Kollegen, described the success story of the new Thermomix TM5 in the Marketing Club Mun ...

As the “Brand of the Century”, the ABUS brand stands for German quality in security technology, as well as for innovation and design. This is what the awards from Abus in recent years stand for, e.g. the “Most Innovative Brand Award” and the “Red Dot ...

When developing the next generation of optical sensors, IFM, a leading company in sensor technology, integrated its innovation and IP management in order to support the strategic goals, to focus more on IP activities and, last but not least, to make s ...

The multifunctional kitchen machine Thermomix is a huge success for Vorwerk. In a single financial year, the Wuppertal-based company was able to look forward to an increase in sales of over two million units. The Thermomix connected to the Internet is ...