Category: Publication

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

IP experts often enter strategic discussions with something genuinely relevant to say: about pricing power, market access, competitive advantage, the timing of a product launch. Although the argument is there, the message may not land. The problem usu ...

The original 360° IP Strategy introduced the target matrix as the bridge between strategic IP thinking and the concrete logic of the business model. The 360° perspective structured what IP should achieve: control risks, suppress imitation, shape the m ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

There is a question I hear regularly from managing partners of mid-sized IP firms, usually somewhere between a strategy conversation and a frank admission: “We know what we stand for. We just don’t know how to show up that way in the market and ...

The original 360° IP Strategy made a crucial distinction between identifying the need for IP and satisfying that need through concrete rights and measures. That distinction becomes even more important in digital business models. When value is created ...

The 4P concept remains highly relevant in platform markets, but each element must be reinterpreted. The USP is no longer a single product feature; it is a system of participation that creates value for users, partners, developers and other ecosystem a ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

The original logic of the 360° IP strategy starts with a simple but demanding idea: IP must be designed from the customer benefit backwards. The question is not first “What have we invented?” or “What can we file?” The better question is: “What does t ...

Case Study: Mentorship of a Colombian women-founded Biotech Startup (Sciphage) Abstract This case study explores how an integrated approach combining intellectual property (IP) strategy, technology transfer, corporate governance, and third-party negot ...