Category: Publication

There is a question I hear regularly from managing partners of mid-sized IP firms, usually somewhere between a strategy conversation and a frank admission: “We know what we stand for. We just don’t know how to show up that way in the market and ...

The original 360° IP Strategy made a crucial distinction between identifying the need for IP and satisfying that need through concrete rights and measures. That distinction becomes even more important in digital business models. When value is created ...

The 4P concept remains highly relevant in platform markets, but each element must be reinterpreted. The USP is no longer a single product feature; it is a system of participation that creates value for users, partners, developers and other ecosystem a ...

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The original logic of the 360° IP strategy starts with a simple but demanding idea: IP must be designed from the customer benefit backwards. The question is not first “What have we invented?” or “What can we file?” The better question is: “What does t ...

Case Study: Mentorship of a Colombian women-founded Biotech Startup (Sciphage) Abstract This case study explores how an integrated approach combining intellectual property (IP) strategy, technology transfer, corporate governance, and third-party negot ...

The hardest positioning question for an IP expert is not: how do I want to present myself? It is: what have I been accepting without question? Many IP experts think of positioning as something external. A clearer profile. A sharper LinkedIn presence. ...

When The 360° IP Strategy was first developed, its central message was already a departure from the traditional way many companies thought about intellectual property. IP was not presented as a legal afterthought, a reward for inventors, or a filing a ...

Subscribe for compact, in-depth IP intelligence: trends, cases, and research curated by the team of the IP Business Academy and the IPBA Connect Platform. Get practical playbooks for positioning, LinkedIn, and business development. Learn from leading ...

There is a sentence I often hear from experts I work with, especially in highly specialised fields such as intellectual property: “I don’t want to sound like marketing.” I understand that concern very well. For many IP experts, visib ...