At 07.05.2020 the European IP helpdesk organized a webinar with Prof. Dr. Alexander Wurzer from CEIPI about “IP-Management and Digitization”. The webinar showed the participants the role of IP in business models, especially digital business models, with examples like the use of digital patents. It was supported with case studies about the best practice in IP management from leading European companies.

In the webinar, the successful methods of IP-Management and IP-Design were demonstrated using best practice examples. Examples of AI-based advertising with Mirriad and the digitization of sales processes at Thyssenkrupp were shown. The knowledge was then deepened with even more detailed MIPLM case studies. The targeted generation and use of IP in digital business models was motivated with the Hilti and Heraeus Amloy case studies. You can find further examples of successful IP management and IP design, as taught at CEIPI and with the EPO, here.

350 participants registered for the webinar from all over Europe. The participants were representatives of small and medium enterprises all over Europe, but also patent attorneys and representatives of public organizations, as well as technology transfer offices (TTO), have received an overview of the state of IP-Management. Lecturer was Dr. Alexander J. Wurzer, Professor of IP Management at CEIPI, University of Strasbourg, and Head of IP Management Education.

Please find the recording of the webinar here:

These Youtube-videos were presented in the webinar:


The Links shown on the slides can be found here: