Erbe Elektromedizin GmbH was founded in 1851 in Tuebingen, Germany, and has today more than 1.700 employees and 21 subsidiaries, which supply over 110 countries with their products. In the 5th generation, the family-owned company develops, produces an ...

What is Competitive Advantage? In a simple definition; it refers to factors that allow a company to produce goods or services better or more cheaply than its rivals. These factors allow the productive entity to generate more sales with superior margin ...

With the emergence of digital technologies also inventions made by generative AI came into the focus of researchers and academics alike. Nevertheless, there were for a long time no judgements by courts regarding how to deal with inventions made by gen ...

Since 2018 I3PM supports the European Patent Office in the non-academic training in the area of IP Management. The cooperation started with the creation of three asynchronous courses about IP strategy, IP evaluation and protection and IP value extract ...

The aim of this work is to give an overview of the recent changes involving IP strategies related to banks and Fintech companies and to suggest some possible future scenarios. Traditionally banks, i.e. financial institutions whose main function is to ...

The Future is Now: Embracing Smart Home Solutions In recent years, technology has transformed the way we live, work, and interact with our surroundings. One of the most notable advancements is the rise of smart home solutions. These innovative technol ...

With the defences of the Master theses and Diploma projects in September and October 2023 a successful academic year ended and a new one is about to start. In the last year 22 Master students and 11 Diploma students as well as participants in the vari ...

Customer touchpoints represent the various moments of interaction between customers and the products offered by a company. These touchpoints, as well as the customer journey, find clear definition within the framework of the experience economy theory. ...

Effective process management can help organizations align their business efforts, create efficiencies within workflows and reduce redundancies in operations. There are many strategies process managers can use to improve productivity and streamline pro ...

NFTs, among other digital technologies, have affected economies globally. The wine industry isn’t an exception, altering how brands address trademark protection. Wine has deep roots in Europe. Sales and GDP figures for 2022 and 2021 indicate Eur ...