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The role of IP in Porter’s Five Forces and Nespresso

Porter’s Five Forces is a strategic framework used to evaluate an industry’s competitive structure and its impact on profitability. First, the competitive rivalry measures the intensity of competition within an industry. High rivalry is in ...

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Developing a Quantitative Framework for Measuring IP Strategy and Management of Potential Investment Companies and the Associated Risk for Investors

Investors are generally looking to secure returns that are above market rates. One way of achieving such returns is to invest in companies that experience a sustainable competitive advantage, who are therefore able to achieve a price premium compared ...

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Training at Luminator: Protecting smart mobility solutions with IP-design

Smart Mobility: Transforming the Way We Move Smart mobility is revolutionizing the way people and goods move within cities and across regions. In an era of rapid urbanization, population growth, and environmental concerns, smart mobility solutions are ...

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Lecturer Portrait: Dr. Alexandra Cordes on IP compliance, portfolio management, effectiveness and efficiency

The IP-Management program at CEIPI is by far the most successful executive management program in IP in Europe. Since 2005, CEIPI has offered a comprehensive IP Management education, for which it develops case studies with C-Level executives and heads ...

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Training at Groninger: IP-design in the packaging industry

The packaging industry is a vital component of the global economy, playing a pivotal role in various sectors, including food and beverages, pharmaceuticals, consumer goods, and e-commerce. Its significance extends beyond mere containment and protectio ...

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Student Portrait: Daniel Vasconcelos on IP Valuation and Technology Transfer

The IP-Management program at CEIPI is by far the most successful executive management program in IP in Europe. Since 2005, CEIPI has offered a comprehensive IP Management education, for which it develops case studies with C-Level executives and heads ...

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MIPLM Case study: Dominant Design and IP

Dominant design is a technology management concept introduced by Utterback and Abernathy in 1975, identifying key technological features that become a de facto standard. A dominant design is the one that wins the allegiance of the marketplace, the one ...

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IP management lecture: IP compliance, portfolio management, effectiveness and efficiency

When it comes to effectiveness and efficiency in IP management, this can only be achieved based on a high-quality IP management system. No matter which aspect of IP management an organization wants to tackle, it is vital that the processes and procedu ...

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Student Portrait: Kevin Garwood on IP valuation and data management

The IP-Management program at CEIPI is by far the most successful executive management program in IP in Europe. Since 2005, CEIPI has offered a comprehensive IP Management education, for which it develops case studies with C-Level executives and heads ...

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Training at WOLF: Protecting sustainable smart home solutions with IP-design

In an era defined by environmental challenges and climate change, the imperative to transition towards sustainable energy sources and practices has never been more pressing. The domain of heating and energy creation holds significant potential for mak ...

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