With the Trademark Law Modernization Act on January 14, 2019, Germany largely implemented the requirements of the European Trademark Law Directive 2015/2436, which is considered to be one of the most extensive changes in trademark law to date. In part ...

Fresenius Medical Care is the world’s leading provider of products and services for people with chronic kidney failure supplying around 3.4 million patients worldwide, who regularly undergo dialysis treatment. As a company it is specialized in the pro ...

The integration of innovation and IP management has received a rising attention over the last decade. The general shift from an industrial economy into the direction of a knowledge economy makes IP increasingly important. The ongoing and widespread pr ...

At the core of the digital transformation are data processing methods for business purposes. The networking of end devices, industrial and domestic control systems, as well as machines and production facilities, create vast amounts of digital data. Th ...

Brand Goes Digital: With the brand law reform, new, especially digital brand forms, such as the multimedia brand, will become registrable. The digitization of trademark law takes into account the development of the economy that competition, customer p ...

FESTO is a German multinational industrial control and automation company based in Esslingen, Germany. Festo is an engineering-driven company that offers products, systems and services surrounding pneumatic and electrical control and drive technology, ...

Decision theory is a framework of logical and mathematical concepts helping managers in formulating rules that lead to a most advantageous course of action, based on a strategy (MIPLM 1st Module) under given circumstances. This theoretical and interdi ...

How can digital business models and brand personalities be protected by trademark and patent rights? KPMG organized a practical workshop for start-ups in Munich. Under the heading Smart Start – from seed to speed, the auditors and consultants at ...

CEIPI’s advanced training program on “Artificial Intelligence and Intellectual Property”, 16-18 May 2019, Strasbourg. Registration is opened!

Strong brands change our behavior and secure companies profitable positions in international competition. Companies invest in the communication of their brand in order to generate relevance and credibility with the target groups and to create differen ...