The original 360° IP Strategy made a crucial distinction between identifying the need for IP and satisfying that need through concrete rights and measures. That distinction becomes even more important in digital business models. When value is created ...
Read MoreThe 4P concept remains highly relevant in platform markets, but each element must be reinterpreted. The USP is no longer a single product feature; it is a system of participation that creates value for users, partners, developers and other ecosystem a ...
Read MoreThe original logic of the 360° IP strategy starts with a simple but demanding idea: IP must be designed from the customer benefit backwards. The question is not first “What have we invented?” or “What can we file?” The better question is: “What does t ...
Read MoreWhen The 360° IP Strategy was first developed, its central message was already a departure from the traditional way many companies thought about intellectual property. IP was not presented as a legal afterthought, a reward for inventors, or a filing a ...
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