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How to define Target Groups and Personas as an IP Expert?

Many IP experts are using digital communication channels, such as LinkedIn, YouTube, or their webpages for online marketing and business development. The Online Marketing Guides of the 🎯 IP Management Pulse Newsletter are providing you with best pract ...

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How do IP experts define target groups and client personas?

Many IP experts are using digital communication channels, such as LinkedIn, YouTube, or their webpages for online marketing and business development. The Online Marketing editions of the 🎯 IP Management Pulse Newsletter are providing you with best pra ...

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How to protect your MedTech software with patents?

The MedTech industry went through hard times after the end of the COVID pandemic, but recovered in 2024 and is expected to grow again by more than 5 % annually. Therefore, the number of new especially digital products entering the market is expected t ...

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How to develop a customer centric IP Strategy? 🎯 IP Management Pulse #14

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “where can you be sure not to miss any important IP manage ...

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How to make successful Content Marketing as an IP expert?

Many IP experts are using digital communication channels, such as LinkedIn, YouTube, or their webpages for online marketing and business development. The Online Marketing Guides of the 🎯 IP Management Pulse Newsletter are providing you with best pract ...

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What is a customer journey for IP experts?

Many IP experts are using digital communication channels, such as LinkedIn, YouTube, or their webpages for online marketing and business development. The Online Marketing editions of the 🎯 IP Management Pulse Newsletter are providing you with best pra ...

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AI in innovation, standardization, trademark enforcement, multidisciplinarity and IP, IP in MedTech: 🎯 IP Management Pulse #13

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “where can you be sure not to miss any important IP manage ...

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Sustainable success with IP, Gamification, Agile, genAI inventions in chemistry, iPhone moments: 🎯 IP Management Pulse #12

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “where can you be sure not to miss any important IP manage ...

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Patent challenges for Software as medical Device (SaMD)

With the increasing digitalisation of all aspects of our lives and the high level of adoption of smartphones and smart watches, also the use of digital devices to monitor and improve our health is ever growing. And this does not only cover the private ...

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IP enforcement, Digitalization of the IP value chain, Right to repair, China vs USA in AI patents, Value of trademarks: 🎯 IP Management Pulse #11

Many IP experts in the IP community at I3PM, the HTB-EPO initiative, and other global IP offices and institutions in national and regional innovation systems have asked Prof. Alexander Wurzer: “where can you be sure not to miss any important IP manage ...

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