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Feel archives – a case study on IP strategy for a Singaporean fashion start-up

Feel Archives is a brand that was launched by Felicia Pang at the Singapore Stories 2022 contest, organized by the Singapore Fashion Council. The contest invited designers to create a 6-look capsule collection on the theme, “Fashion United”, aimed at ...

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Value creation with AI: Times are changing – through ChatGPT

Currently, the AI world is changing at a breath-taking speed, making it difficult to comprehend the basic dynamics. In fact, the disruptive power of so-called foundation models (sometimes also base models) is already visible today and can hardly be ig ...

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Agile innovation and IP design for digital innovation: 4th module master class IP management

The 4th module of the MIPLM program is about organization. Structure is key to implement strategies. Companies look for the structure-strategy-fit, which means, that their organization fits with their respective strategic objectives. Within the digita ...

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15 years of MIPLM method to learn IP management a continuous success story

The planning and the concept The unique success of the Master’s program in IP Management at the Center for Intellectual Property Studies (CEIPI) of the University of Strasbourg is based on the MIPLM method. For 15 years, this method has combined ...

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Best Practice in Awareness Building for IP at Abel + Imray: Interview with John Austin-Brooks

A study on the “digitalization of client relationships, IP awareness building and business development via social media for IP experts” has been running at the CEIPI IP Business Academy since summer 2022. Currently, we see that the IP system is affect ...

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IP Awareness Building under New Work Conditions: Framing of content

There are a number of reasons why IP professionals should think about creating awareness of IP and IP management. As the interim results of our study on Awareness Building for IP under New Working Conditions show, it makes sense for the business devel ...

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Cosmetics: Getting under the skin of patent protection in this fast-moving market

With market trends turbo-charged by social media in particular, the cosmetics industry moves ever faster. This means that staying at least one step ahead of competitors has never been more critical for success – a factor that impacts how cosmetics com ...

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Training at Hofer powertrain: Quality Management and IP management

Quality management is overseeing all the activities that should be carried out to uphold a desired level of excellence. This may include the determination of policies for quality, the creation and implementation of quality plans, quality control, and ...

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HTB Forums 2023: Creating IP awareness in SMEs with case studies – Build to sell & IP strategy and management

High-growth technology businesses are typically small and medium-sized enterprises or start-ups that bring innovation, employment and productivity to traditional as well as new industry sectors. These businesses are a major driver of Europe’s ec ...

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Management of Technological Innovation: 3rd module of the MIPLM 2023

Digitalization causes a complete paradigm shift of production and innovation options. In a digital environment, innovation systems and management of technology face new challenges every year. Product development and engineering departments across the ...

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