The SAILS approach was originally developed as a road-mapping tool for analyzing disruptive threats to a company’s business model. SAILS is an acronym and stands for the initials of the individual methodological building blocks: (S) Standards, (A) Arc ...

Understanding Europe and its Intellectual Property Landscape: A Basic Guide Europe’s identity is complex and multifaceted. This complexity is evident when discussing countries like Türkiye (formerly “Turkey”) and Tunisia in relation to Europe. G ...

Creating a Stellar LinkedIn Profile: Your Digital Professional Identity In today’s digitally connected world, your LinkedIn profile is often the first impression you make on potential employers, clients, or professional contacts. It’s more ...

Today, there is almost no business model that is not related to software, and many startups are trying to find a place in their target markets by developing software-oriented solutions. Then one of the first questions that comes to mind is: how can I ...

Digitalizing a construction site is a transformative process that leverages technology to enhance efficiency, productivity, and safety in the construction industry. Traditionally, construction sites were known for their reliance on paper plans, manual ...

Abstract: Securitization refers to the process of recognizing the financial worth of debts and other receivables and consolidating them into an asset that can be sold for a price. This can include tangible or intangible assets, such as patents, tradem ...

In today’s fast-paced business environment, it is critical that companies remain innovative and keep up with the latest technologies to stay competitive. A company that has successfully implemented this approach is Connect One, who is presenting ...

Summary: The new Regulation on Geographical Indication (GI) protection, effective from December 1, 2025, introduces a harmonized framework. Led by the European Union Intellectual Property Office (EUIPO), it streamlines protection, fosters authenticity ...

Companies like Netflix, Cirque du Soleil, Nintendo managed to attract new customers and completely differentiate from their competitors by creating new markets. Cirque du Soleil, developed a new cirque style and managed to attract a new audience that ...

ASTP, Europe’s premier association of knowledge transfer professionals, has two decades of experience in educating, connecting and advocating for the profession. It´s a non-profit member’s organization, committed to knowledge transfer among universiti ...