The metaverse is fast becoming a competitive playground for big brands, most notably, fashion brands. Digital goods such as digital clothing items intended to be worn in the metaverse are sold in the form of Non-Fungible Tokens (NFTs). The metaverse w ...

The IP systems are heavily affected by the digital transformation in multiple ways. First, the objects protected by IP change. Objects are becoming more digital and intangible, and this requires a different approach to decide, what a business should p ...

The digital transformation changes every aspect of our lives, and this does not only have an impact on IP itself, but also the ways how companies and individuals using and filing IP behave and interact with each other. The impact can be categorized in ...

In Part 2 of our series on DIN 77006, we looked at the benefits and advantages of DIN 77006. This offers small and medium-sized companies in particular a good aid to orient themselves on the market and get started. But what is actually the starting po ...

Due to the growing interest of video games and increasing popularity of its storyline and heroes, the publishers and right owners are seeking for new ways of commercializing such game elements through licensing. The purpose of this study was to identi ...

The digital transformation has brought challenges and opportunities to all industries, the IP profession included. Several examples of this were seen during the IP-Dagen conference held in Oslo on November 9th, where IP professionals from all over Nor ...

EssilorLuxottica is a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. Formed in 2018 by the combination of Essilor and Luxottica, the company combines two centuries of innovation and human endeavo ...

The extensive connectivity brought about by the 4th industrial revolution has increased the importance of personal data, for many reasons such as risk analysis, market requirement predictions and to determine the preferences and inclinations of the cu ...

The digital transformation affects all parts of the globe in an ever more interconnected world. This is not different for the IP community. Today, trademarks are registered for virtual objects, that only exist in the internet, and patents are protecti ...

The digital transformation is rapidly changing the means by which people are informing themselves, getting in contact with others and collaborate. This trend does not stop at the IP world, but fundamentally changes the way, how clients expect to work ...