At the core of the digital transformation are data processing methods for business purposes. The networking of end devices, industrial and domestic control systems, as well as machines and production facilities, create vast amounts of digital data. Th ...

Brand Goes Digital: With the brand law reform, new, especially digital brand forms, such as the multimedia brand, will become registrable. The digitization of trademark law takes into account the development of the economy that competition, customer p ...

FESTO is a German multinational industrial control and automation company based in Esslingen, Germany. Festo is an engineering-driven company that offers products, systems and services surrounding pneumatic and electrical control and drive technology, ...

Decision theory is a framework of logical and mathematical concepts helping managers in formulating rules that lead to a most advantageous course of action, based on a strategy (MIPLM 1st Module) under given circumstances. This theoretical and interdi ...

How can digital business models and brand personalities be protected by trademark and patent rights? KPMG organized a practical workshop for start-ups in Munich. Under the heading Smart Start – from seed to speed, the auditors and consultants at ...

CEIPI’s advanced training program on “Artificial Intelligence and Intellectual Property”, 16-18 May 2019, Strasbourg. Registration is opened!

Strong brands change our behavior and secure companies profitable positions in international competition. Companies invest in the communication of their brand in order to generate relevance and credibility with the target groups and to create differen ...

MIPLM program starts in January 2019 with 22 students from nine different countries in Europe and Asia at the Center for International Intellectual Property Studies in Strasbourg. 1st module of MIPLM focusses on strategy development and the economy of IP.

BLANC & FISCHER Family Holding owns the subgroups E.G.O., BLANCO, BLANCO Professional, DEFENDI, and ARPA. Each of these subgroups is independently, with different brands, business models, and marketing approaches. They are running their own manage ...

After a ban on import and sale of the iPhone devices 6S, 6S +, 7, 7+, 8, 8+ and X was enforced against Apple for patent infringement in China in December 2018 the patent war is now continuing in Germany. Also, in Germany Apple has to take the iPhone m ...