Category: Career / Education

Customer touchpoints represent the various moments of interaction between customers and the products offered by a company. These touchpoints, as well as the customer journey, find clear definition within the framework of the experience economy theory. ...

NFTs, among other digital technologies, have affected economies globally. The wine industry isn’t an exception, altering how brands address trademark protection. Wine has deep roots in Europe. Sales and GDP figures for 2022 and 2021 indicate Eur ...

Porter’s Five Forces is a strategic framework used to evaluate an industry’s competitive structure and its impact on profitability. First, the competitive rivalry measures the intensity of competition within an industry. High rivalry is in ...

Investors are generally looking to secure returns that are above market rates. One way of achieving such returns is to invest in companies that experience a sustainable competitive advantage, who are therefore able to achieve a price premium compared ...

The IP-Management program at CEIPI is by far the most successful executive management program in IP in Europe. Since 2005, CEIPI has offered a comprehensive IP Management education, for which it develops case studies with C-Level executives and heads ...

The IP-Management program at CEIPI is by far the most successful executive management program in IP in Europe. Since 2005, CEIPI has offered a comprehensive IP Management education, for which it develops case studies with C-Level executives and heads ...

Dominant design is a technology management concept introduced by Utterback and Abernathy in 1975, identifying key technological features that become a de facto standard. A dominant design is the one that wins the allegiance of the marketplace, the one ...

When it comes to effectiveness and efficiency in IP management, this can only be achieved based on a high-quality IP management system. No matter which aspect of IP management an organization wants to tackle, it is vital that the processes and procedu ...

The IP-Management program at CEIPI is by far the most successful executive management program in IP in Europe. Since 2005, CEIPI has offered a comprehensive IP Management education, for which it develops case studies with C-Level executives and heads ...

Knowledge about IP management is becoming more and more important for the success of SMEs during the fourth industrial revolution, but many SMEs and startups still do not utilize it to its full extent. This is not only caused by a lack of resources, b ...