Tag: IP Strategy

Since its inception in 1994, Outdooractive has been at the forefront of outdoor tourism, transforming how adventurers explore and connect with the world around them. With the launch of a digital platform – outdooractive.com – in 2008, the ...

As the world started to become more sustainable through achieving the UN 17 sustainable development goals, the MENA region has really moved forward in that regard and is getting more and more closer to having a sustainable economic development. As the ...

Marshall Phelps and David Kline’s book “Burning the Ships: Intellectual Property and the Transformation of Microsoft” offers a compelling insider’s account of a pivotal shift in how technology companies approach intellectual pr ...

In a world where universities generate countless new inventions, the challenge isn’t just creating innovative ideas — it’s deciding which ones to invest in. With limited resources — a natural reality — universities must be strategic in managing their ...

Are you a business decision-maker in a high-growth technology company? Do you want to learn how to leverage IP to drive business success in today’s dynamic digital world? Then join us on 11.11.2024 5pm CET for the upcoming HTB Forum: IP Strategy ...

In the late 19th century, the German chemical industry revolutionized not just the world of color, but also the landscape of intellectual property protection. As synthetic dyes emerged as a lucrative and transformative technology, German companies dev ...

The journey of Aspirin from a patented innovation to a global brand is a fascinating case study in intellectual property (IP) strategy. It offers valuable lessons for companies navigating the transition from technology-based exclusivity to brand-based ...

In today’s knowledge-based economy, intellectual property (IP) has become one of the most valuable assets for companies across industries. However, many organizations still struggle to fully leverage their IP portfolios and integrate IP strategy ...

In today’s rapidly evolving digital landscape, companies face unprecedented challenges in protecting their intellectual property (IP) and maintaining a competitive edge. A groundbreaking paper by Beat Weibel and Rudolf Freytag introduces a parad ...

In today’s rapidly evolving business landscape, companies must constantly adapt to stay competitive. David Teece’s concept of “Dynamic Capabilities” provides a powerful framework for understanding how firms can create and susta ...