Tag: IP Strategy

In the last week of January 2024 the MIPLM started at the CEIPI with the first module on IP Strategy development. IP Strategy development is the first core process which is defined in the relevant standards for quality in IP management and innovation ...

Intellectual Property (IP) is one of the greatest sources of value creation in the corporate world, but it’s also one of the most underutilized. While research shows that up to 90% of company value is linked to intellectual capital, most businesses st ...

The HTB Forum, organized by the EPO, is a yearly event series to raise awareness among business decision makers about the relevance and chances of IP and IP management. The first two installments in 2023 were the Growth financing forum and the Build-t ...

The SAILS approach was originally developed as a road-mapping tool for analyzing disruptive threats to a company’s business model. SAILS is an acronym and stands for the initials of the individual methodological building blocks: (S) Standards, (A) Arc ...

Companies like Netflix, Cirque du Soleil, Nintendo managed to attract new customers and completely differentiate from their competitors by creating new markets. Cirque du Soleil, developed a new cirque style and managed to attract a new audience that ...

When considering the broader picture of international trade, it is clear that intellectual property rights are an important tool, allowing companies to optimize their market position by influencing their own market share as well as that of their compe ...

Since 2018 I3PM supports the European Patent Office in the non-academic training in the area of IP Management. The cooperation started with the creation of three asynchronous courses about IP strategy, IP evaluation and protection and IP value extract ...

The aim of this work is to give an overview of the recent changes involving IP strategies related to banks and Fintech companies and to suggest some possible future scenarios. Traditionally banks, i.e. financial institutions whose main function is to ...

Porter’s Five Forces is a strategic framework used to evaluate an industry’s competitive structure and its impact on profitability. First, the competitive rivalry measures the intensity of competition within an industry. High rivalry is in ...

Investors are generally looking to secure returns that are above market rates. One way of achieving such returns is to invest in companies that experience a sustainable competitive advantage, who are therefore able to achieve a price premium compared ...