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What is Strategy? – Case study: Intuitive Surgical

Strategy in business is about aligning corporate policies with strategic priorities to achieve objectives. It’s a broad formula that encompasses goals and the means to achieve them, and requires a deep understanding of the competitive environmen ...

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A 360-Degree IP Strategy: Holistic IP Approach and Value Creation

In today’s knowledge-driven economy, intellectual property (IP) has become a critical asset for businesses across industries. To fully leverage IP’s potential, forward-thinking organizations are adopting a comprehensive approach known as t ...

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Co-opetition: Revolutionizing Business Strategy and IP Development

In their groundbreaking book “Co-opetition,” Barry Nalebuff and Adam Brandenburger introduced a revolutionary concept that has transformed the way businesses approach competition and collaboration. Published in 1996, this seminal work expl ...

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Transforming IP Management at Philips: IP Becomes a Strategic Business Asset

When Ruud Peters joined Philips’ IP department in 1977, he had no intention of making intellectual property his career. With a background in physics, Peters originally planned to transfer to the company’s R&D labs when the opportunity ...

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IP strategy applied in practice: Interview with MIPLM graduate Adrien Lemoine

The IP-Management program at CEIPI is by far the most successful executive management program in IP in Europe. Since 2005, CEIPI has offered a comprehensive IP Management education, for which it develops case studies with C-Level executives and heads ...

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Unlocking Success: How Oxylabs Leverages IP Strategy to Drive Innovation

At Oxylabs, a leading provider of web data intelligence solutions from Lithuania, continuous innovation coupled with due attention to intellectual property (IP) rights is a cornerstone of success. The company’s IP strategy exemplifies how building IP ...

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Putting the IAM function at the heart of corporate strategy: A review

The publication “Putting the IAM Function at the Heart of Corporate Strategy” by Mark Blaxill and Ralph Eckardt addresses the critical issue of integrating Intellectual Property (IP) management into the core of corporate strategy. The auth ...

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Leveraging Intellectual Property as a Strategic Tool: A Case Study of Laerdal Medical

When it comes to innovation in the healthcare education field, one company stands as a beacon of excellence, driven not only by its commitment to saving lives but also by its strategic approach to intellectual property (IP) management. Laerdal Medical ...

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Critical Feature Denial: a basic IP strategy

How do you know if your company has an IP strategy? A basic IP strategy widely used by startup companies is “Critical Feature Denial”. In brief, this strategy requires that you identify at least one, and preferably several, critical features necessary ...

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Book Review: Intellectual Property – The Key To Your Competitive Advantage

The book “Intellectual Property: The Key to your competitive advantage” is self-published as an e-book by Maria Boicova-Wynants and has 158 pages. Maria is an experienced IP lawyer, IP strategy consultant. The book is aimed at economic dec ...

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