Tag: IP Strategy

People are increasingly looking for foods which solve their health problems. In recent years, manufacturers have developed products with additives they claim to be beneficial for people’s health and wellbeing. This has resulted in a new category ...

The video game market is a fast-growing and immensely profitable market with a global market value of over 183 billion USD in 2021, and expectations to grow over 70% up until 2025. One of the companies which has found its sweet spot in the video game ...

The development of IPRs worldwide has led to the emergence of IP marketplaces. While these IP marketplaces are still in the embryotic stage in some regard, there are distinct differences in the efficiency of the IP marketplaces in the developed world ...

NFTs (Non-fungible tokens) are becoming more and more economically important, especially with the emergence of web 3.0. There, a host of new use cases in cryptocurrency, the metaverse, digital media and the arts becomes possible. This leads companies ...

In the current fast changing world traditional approaches of long term strategic research and development processes might not fit the promptness of change currently taking place. The knowledge-driven economy now sets new challenges that can be summari ...

A revolution in Europe’s kitchens took place when the Thermomix TM5 was launched in September 2014 to replace its predecessor, the TM31, which had already been on the market since 2004. The TM5 represents Vorwerk’s digital transformation. Not only is ...

Rittal is one of the world’s leading system providers for control cabinet technology, power distribution systems, system air conditioning, IT infrastructure, software and service in switchgear construction. It is exemplary in the consistent implementa ...

CLAAS is a family business founded in 1913. The company, with corporate headquarters in Harsewinkel, Westphalia, is the European market leader in combined harvesters. CLAAS is also a top performer in world-wide agricultural engineering with tractors, ...

The usual business model in the lighting industry was to sell LED lights and other luminaries in retail shops. This has changed with the development of new business models, where products are leased but bought. The new type of business models has alre ...

New Institutional Economics is an economic school of thought which evolved in the 1970s and is an extension of neoclassical economics, which also incorporates institutions. Institutions mean in this context social and legal norms governing the economi ...