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IP-based brand management for Caribbean Rum: New research project at MIPLM

The rum industry is one of the largest earners of foreign exchange for the Caribbean islands outside of tourism and oil. For over 300 years, the Caribbean rum business has gently matured in protected markets. Centuries ago, rum was distilled from usel ...

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Intellectual Capital Management and Leadership: Interview with Prof. Dr. Alexander J. Wurzer, CEIPI

In today’s business environment where intellectual properties, creativity and innovation are real competitive advantage, the emphasis on qualities of human interaction has never been greater. As market conditions and technologies evolve at an astonish ...

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Decision-Making in IP Management

The value of an IP asset represents the potential future economic benefits to the IP owner or authorized user. In order to be able to sell, license or enter into any commercial arrangements based on IP, you need to be able to put a value on an IP asse ...

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WIPO-CNIPA Advanced Training Course on Management and Commercialization of Intellectual Property Assets 18.-29.10.2021 – Best Practice

The commercialization of intellectual property assets and with it the management of intellectual property as a whole, becomes more and more a global topic. Therefore, the World Intellectual Property Organization (WIPO) organized already in 2018 togeth ...

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Worldwide patent surge in assistive technologies: Best practice industry cases in IP-Management at Thyssenkrupp and B. Braun

The ageing of societies leads to a higher number of elderly people requiring some kind of assistive technology. Assistive technology comprises all technologies which support persons with disability in their daily lives. This includes technologies from ...

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How to patent positions in digital business eco-systems: Umdasch Venture/Doka case in the construction industry

The building industry is a very traditional and conservative trade. To develop new digital business models the Umdasch Group founded Umdasch Group Ventures, which is an independent company next to the formwork company Doka with the purpose to develop ...

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Development of digital business models to make them patentable: The 6th module of the MIPLM

Advances in digital technologies have led to the emergence of new business models that potentially challenge the status quo of many industries. The business models of ventures such as Netflix or Tencent have already created measurable changes for thei ...

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Case Study: Agile IP design for digital use cases at Hansgrohe RainTunes

In the current fast changing world traditional approaches of long term strategic research and development processes might not fit the promptness of change currently taking place. The knowledge-driven economy in front of businesses now sets new challen ...

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German Patent Act Updates and the Role of DIN77006

With the passing of the law for the modernization of patent law in the German Bundestag early this morning, the regulations of patent law will be adapted to the challenges of the time and in particular the requirements of digitalization for the first ...

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MIPLM 2021 module 5: Design Thinking and IP-Design in the digital transformation

The 5th module of the MIPLM program is about human resource management (HRM), leadership and management control systems. The digital transformation is not a passing phase: It is the next evolution level of industry. Companies require a digitally adapt ...

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